Field notes
AI search field notes
What we learn running visibility checks: why engines cite one business over another, and what actually changes an answer.
Is AI search killing SEO? What the data actually shows
AI Overviews, ChatGPT, and Perplexity are reshaping search. Here's what's actually happening to organic traffic, and what to do about it.
GEO vs SEO vs AEO: what each one means in 2026
Generative engine optimization, answer engine optimization, AI SEO: the acronyms are multiplying. Here's the practical difference.
Zero-click searches hit 60%. Here's what to do about it.
Most Google searches now end without a click. The strategic response isn't more SEO. It's becoming the source AI quotes.