Who we are
When Buyers Ask is a brand visibility tool for the AI search era. You enter a domain and the market you sell into. We read your site, work out what you actually sell, then ask a live, search-grounded AI engine (Perplexity Sonar) the questions your buyers ask, and record whether you were named, who was named instead, and which pages of theirs got cited. Sign in for free to add a second engine (GPT-4o with web search) and ask more questions. When you're missing, we diff the cited competitor's page against your equivalent so you can see the exact trust signals they have and you don't.
Why we built it
Around 60% of Google searches now end without a click, and a growing share of buying research never touches a search results page at all: it happens inside ChatGPT, Perplexity and Gemini. Rank trackers can't see any of that. A business can hold position 3 for its money keyword and still be invisible in the answer a buyer actually reads. We built When Buyers Ask to measure that gap directly rather than infer it.
How a check works
- We read your site. We fetch your homepage and sitemap and infer your brand name, category, offerings and the market you serve.
- We write buyer questions. 2 on a free check, 5 when you're signed in, phrased the way a buyer would type them, without naming your brand. You can edit them, and you can set the market (for example "Parramatta, NSW") so the engine answers as a local would see it.
- We ask grounded engines. Questions run through search-grounded models via OpenRouter, so the answers come with real citations rather than model memory.
- We judge the answer. Were you named? In what position? Who was named instead, and which of their pages was cited?
- We diff the winner. When a competitor is cited and you aren't, we fetch their cited page and your closest equivalent and compare the signals AI engines use to choose: structured data, brand identity, E-E-A-T, and duplication.
What we don't do
- We don't promise placement in AI answers. Nobody can: these are synthesized results, not ad slots.
- We don't publish invented review scores or ratings about ourselves, and we flag them when we find them on your site.
- We don't need you to install a script or grant access to your site. Everything we read is public.
The details
- Founded
- 2026
- Where we operate
- Worldwide, online
- Free tier
- 3 checks per week, 3 buyer questions each
- Contact
- whenbuyersask@gmail.com